What is a Tesla Digital Wrap?
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What Is a Tesla Digital Wrap?
Give Your Tesla a Whole New Look. Digitally.
If you've ever seen a Tesla with a wild custom design and thought, "How did they do that?" there's a good chance you're looking at a digital wrap.
A Tesla digital wrap is a custom image that changes the appearance of your Tesla's digital vehicle visualization through Tesla's Paint Shop feature. Instead of physically changing the paint on your vehicle, a digital wrap gives your Tesla a completely different look on the vehicle's touchscreen and supported Tesla visualizations.
Think of it as digital customization for your car.
Digital Wrap vs. a Physical Wrap
A traditional exterior vinyl wrap is a physical material applied directly to the exterior of your vehicle. A digital wrap is artwork that your Tesla uses to change the appearance of its digital representation from the main screen and your Tesla app.
That means there's:
- No vinyl
- No adhesive
- No installation appointment
- No wrap shop
- No shipping a physical product
Instead, you purchase digital artwork from Rabbit Wraps and load it into your Tesla.
How Does a Digital Wrap Work?
A digital wrap is essentially a specially formatted image designed to map onto the digital model of a particular Tesla.
Rabbit Wraps creates artwork specifically for this purpose. The art, graphic design, and files are optimized to fit your Tesla vehicle. So all you do is purchase the digital wrap from Rabbit Wraps at rabbitwraps.com and then upload the digital artwork to your Tesla via the "Wraps" menu on the app.
Once you purchase a Rabbit Wrap, you'll receive the digital artwork by email. You download the file to your phone or computer and then transfer it to your Tesla using the supported Tesla workflow.
With Tesla's newer mobile-app functionality, compatible owners can upload custom wraps directly from the Tesla app through Wrap → Upload.
Once uploaded, the wrap can be viewed and applied through Tesla's Paint Shop.
Why Digital Wraps Are Exciting
Traditional vehicle customization can be expensive and permanent, or at least difficult to change.
Digital wraps from Rabbit Wraps are different.
Want something mysterious?
Try Crimson Nebula or Simulation.
Want something colorful and playful?
Try Color Burst or Hearts Everafter.
Your vehicle can have a completely different digital personality without changing its physical exterior.
It's customization without commitment.
And that's what makes digital wraps from Rabbit Wraps so much fun.
What Do You Get From Rabbit Wraps?
When you purchase a limited edition digital wrap from Rabbit Wraps, you're purchasing digital artwork, not a physical vinyl wrap.
Your artwork is delivered digitally by email so you can download it and add it to your Tesla.
Buy it. Download it. Wrap it. Drive it.